Eighteen years old Instagram celebrity Essena O`Neill had been earning thousands of dollars modelling on Instagram world by sharing her sponsored pictures with her 580,000 followers, but all that changed recently. Essena deleted more than 2000 photos from her Instagram profile and changed the profile`s name to "Social Media Is Not Real Life." Since then, she`s re-captioned many of the remaining photos to reveal the truth behind them and launched a new website called, "Let`s Be Game Changers."
“Without realising, I’ve spent the majority of my teenage life being addicted to social media, social approval, social status and my physical appearance,” O’Neill wrote in an October 27th Instagram post. “Social media, especially how I used it, isn’t real. It’s a system based on social approval, likes, validation in views, success in followers. It’s perfectly orchestrated, self-absorbed judgement.”